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Shop Usability Award Winner

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40,000+ people follow us

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(4.75/5)

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The leading Agency for

Increased Revenue
through A/B Testing

By conducting A/B tests on new functionalities, designs, return communications, and product prices, we have already generated more than €150 million in additional revenue for well-known e-commerce companies.

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Experience from 3000+ A/B tests

Experience from 3000+ A/B tests

Managed over €1.5 billion in online revenue

Managed over €1.5 billion in online revenue

Team of 40+ experts

Team of 40+ experts

100% data-driven

100% data-driven

Our Services

How can we assist you?

Conversion Rate </br>Optimization Services

Conversion Rate Optimization Services

A/B-Testing Experimentation User Research
Conversion Rate </br>Optimization Services

Conversion Rate
Optimization Services

A/B-Testing Experimentation User Research

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This service is perfect if you are asking yourself the following questions:

  • How can we increase our conversion rate and average order value?
  • How can we reduce our return rate?
  • How can we boost our contribution margin?

Services

  • Full-Service Conversion Rate Optimization
  • A/B Test Development & Quality Assurance (Both client and server-side possible)
  • Behavioral UI/UX Design
  • Agile Product Development
  • A/B Testing
  • Statistical Consulting
Tiefgehende </br>Shop Analyse

Tiefgehende Shop Analyse

CRO Datenanalyse Testvorschläge
Tiefgehende </br>Shop Analyse

Tiefgehende
Shop Analyse

CRO Datenanalyse Testvorschläge

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This service is exactly right if you are asking yourself the following questions:

  • Where are we currently losing the most users?
  • Why are users leaving our shop?
  • How do we compare to our competitors?
  • What is the real behavior of users on our shop?
  • What does the customer journey of our users look like?

Services

  • Comprehensive web analytics analysis
  • Funnel analysis
  • Bounce-back analysis
  • Benchmarking
  • Heatmaps & Session Recordings Analysen
  • Priorisierter Testideen Backlog

Our Results

The results of our Clients speak for themselves

How Snocks Generates an Additional €3.1 Million Annually through a Structured A/B Testing Program

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    90 / 212 Successful Tests

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    17.7% Uplift in Online Shop Revenue

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    4 Years of Collaboration

How SendAFriend Generates 15.1% More Revenue Annually by Building an In-House Team

Read Case Study

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    18 / 42 Successful Tests

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    15.1% Uplift in Online Shop Revenue

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    1.5 Years of Collaboration

How we Increased the Annual Online Shop Revenue by 16.8% for Giesswein

Coming Soon

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    36 / 84 Successful Tests

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    16.8% Uplift in Online Shop Revenue

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    2.5 Years of Collaboration

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Our Strength

Modular A/B Testing

Our team of 40+ specialists covers every aspect needed to conduct a successful A/B testing program. What sets us apart is our ability to offer our service in a modular fashion. This means we can seamlessly complement your in-house team or take on all tasks associated with

Testing Strategy

Our Conversion Optimization Managers create an individual testing strategy for you and implement it.

Testing Strategy

Our Conversion Optimization Managers create an individual testing strategy for you and implement it.

Behavioral Research

We conduct market research and provide you with constant new insights, hypotheses, and findings about your target audience.

Behavioral Research

We conduct market research and provide you with constant new insights, hypotheses, and findings about your target audience.

Prototyping

Our UI/UX team translates hypotheses into concrete A/B test designs for you and formulates requirements for developers.

Prototyping

Our UI/UX team translates hypotheses into concrete A/B test designs for you and formulates requirements for developers.

Test Engineering

Our experts in A/B test development implement prototypes for you, whether server-side or client-side.

Test Engineering

Our experts in A/B test development implement prototypes for you, whether server-side or client-side.

Quality Assuarance

Our QA team ensures the quality assurance of your A/B tests, making sure they work on all devices and browsers.

Quality Assuarance

Our QA team ensures the quality assurance of your A/B tests, making sure they work on all devices and browsers.

Data Analytics & Data Management

Our analytics experts ensure a clean data foundation so that your tests can be statistically evaluated correctly.

Data Analytics & Data Management

Our analytics experts ensure a clean data foundation so that your tests can be statistically evaluated correctly.

Let's take your shop to the next level together.

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Experience from 3000+ A/B tests

Experience from 3000+ A/B tests

Managed over €1.5 billion in online revenue

Managed over €1.5 billion in online revenue

Team of 40+ experts

Team of 40+ experts

100% data-driven

100% data-driven

Frequently Asked Questions

What we get asked every day

We receive daily inquiries about topics such as A/B testing, CRO, and collaboration with us.
Below, we have the answers to the most frequently asked questions. If you have another question, feel free to contact us via LinkedIn.

Do you only offer a Full-Service or can you work in addition to our in-house team/agency?

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We offer flexible services and tailor our offerings to the needs of our clients. We understand that each business is unique with different requirements. Therefore, we can either act as a Full-Service agency or collaborate with your in-house team to complement your marketing and communication strategies. We are committed to providing you with the best possible support to achieve your goals.

Do you offer A/B testing exclusively for Shopify?

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We are capable of implementing A/B tests for all major e-commerce platforms. Our experts possess in-depth knowledge and years of experience working with various shopping systems. They can assist you in optimizing your online shop's performance through A/B testing. We rely on proven methods and tools to achieve reliable results and make informed decisions that enhance the success of your business.

What is your pricing model?

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Our pricing model is highly flexible and tailored to the needs of our clients. We offer fixed prices for each project to establish a transparent and reliable basis for our collaboration. In doing so, we take into account individual requirements and objectives to develop a customized solution for each client. We work closely with our clients to ensure that our services align with your budget constraints while still achieving the desired results.

Do you also offer educational options such as lectures, seminars, or courses?

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Yes, our two founders - Samuel and Fabian - regularly give lectures to raise more awareness about the topic of A/B testing. Whether at major events or as training for your in-house team. If you are interested, feel free to contact us!

We are planning to establish a testing team in our company. Could you support us with this?

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Yes, of course, we can assist you with that! We have successfully helped several companies build in-house teams over an extended period. Our proven approach involves developing the entire testing program for you and gradually transferring it to your team. Additionally, we are happy to support you in selecting suitable professionals for your team.

What sets you apart from other agencies?

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Our spirit of innovation distinguishes us as pioneers in the German-speaking region. In our approach, we place a strong emphasis on scientific work and solid scientific foundations. This allows us to continuously develop innovative concepts for the needs of your customers that are proven to work. Collaborating with us means benefiting from our innovative prowess.

What should I consider when choosing my CRO agency?

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Pay attention to the composition of the team. A successful testing program requires expertise in behavioral economics, psychology, statistics, UX and UI design, and development. Additionally, you should be presented with case studies that demonstrate the working methods and collaboration. The concepts presented in them should be innovative and always tailored to the target audience. Because later, in collaboration with you, the agency must be able to address the individual needs of your customers.

We already have a very advanced testing program - how can you help us?

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Nothing beats a fresh perspective on the user experience and the funnel of your shop! We can conduct audience analyses for you and, using our internal prioritization model, identify patterns in your previous tests that can steer your testing program in a new direction and provide you with innovative approaches.

When does it make sense to start with A/B testing?

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It always makes sense to start A/B testing when you want to improve your online shop or landing page. For example, if you want to increase the conversion rate or revenue per visitor on your online shop website or enhance the user experience, A/B tests can help you achieve the best results. However, it's important to note that A/B tests may not always be sensible, especially if the traffic to your website is too low or if you have specific technical limitations. In these cases, other methods such as shop analysis or user feedback may be more useful. In any case, feel free to reach out to us to determine which strategy aligns best with your specific requirements and how you can achieve the best possible results.

Are you currently accepting new clients?

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Feel free to contact us anytime to discuss a potential collaboration without any obligation.

Which markets & languages do you cover?

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Our scientifically grounded work includes considering cultural influences on the audiences of your shop. Therefore, we cover various markets as well as languages! Feel free to contact us if you have further questions about the requirements of your target audience.

Do you also offer success-oriented pricing models?

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Yes, we also offer success-oriented pricing models. We understand that the success of a project is a crucial factor for many businesses, and therefore, we have developed various pricing models that are oriented towards success. Depending on the project, we can offer you different models, such as pay-per-performance or success-based arrangements. These models are based on the idea that we share responsibility for the project's success and work together with you to achieve your goals. Feel free to contact us to learn more about which success-oriented pricing model is best suited for your project.

How long does an A/B test usually run?

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The duration of an A/B test depends on various factors, such as the size of your target audience, the type of test, and the desired statistical significance. It is important for a test to have sufficient time to reach a significant number of users to provide a reliable basis for decision-making. We always tailor the test duration to the specific requirements and goals of the project, ensuring that the tests are conducted as effectively and efficiently as possible. Additionally, we consider the Minimum Detectable Effect (MDE) in the planning and execution of A/B tests to ensure that the test results are statistically significant and meaningful, and the test duration is kept as short as possible.

We have experience with A/B testing, but it has never worked. What do you do differently?

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Firstly, we appreciate that you have prior experience with A/B testing. It's challenging to pinpoint exactly what we do differently without more specific information, but in general, we rely on a data-driven and scientific approach to ensure the success of our tests. We conduct in-depth analyses of online shops and target audiences to formulate relevant hypotheses and then implement specific tests designed to achieve the established goals. Additionally, we always ensure that the tests run for a sufficient duration and deliver an adequate amount of data to ensure that the results are statistically significant and enable reliable decisions. We also take the time to thoroughly analyze the test results, ensuring that we draw the right conclusions. Feel free to contact us for a consultation to assess how your testing program can be improved.

Let's take your shop to the next level together.

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Experience from 3000+ A/B tests

Experience from 3000+ A/B tests

Managed over €1.5 billion in online revenue

Managed over €1.5 billion in online revenue

Team of 40+ experts

Team of 40+ experts

100% data-driven

100% data-driven

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Career

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